Energy-intensive raw material use
Wood was one of the most important resources for humans for thousands of years. Only in the course of industrialisation, the renewable raw material was replaced by resource- and energy-intensive materials such as concrete, steel, oil or plastic. While wood was losing importance as a material, the use of fossil resources caused the CO2 content in the atmosphere to rise steeply. Innovations now require a return to renewable raw materials and sustainable production.
High CO2 emissions in paper production
The traditional manufacturing process of paper requires a lot of wood, energy and water. In addition, chemicals such as bleaching agents and binders are used, which further pollute the environment. As a result, two thirds of the emissions of a paper cup are produced in the paper manufacturing process. Every year, around 500 billion paper cups are produced.
From tree to cup...
Our innovative process allows us to skip the energy- and water-intensive paper production and use wood more efficiently. The production of 1 kg of paper requires more than 2 kg of wood. By using wood veneer, we reduce the use of wood and thus preserve the forests.
...and back again
By using wood as well as biodegradable coatings, the cup can be composted and thus contributes to new humus formation.
Did you know about 80% of the environmental impact of a paper cup comes from paper pulp production?
Customers like it,
partners support it
The exchange with experts from the gastronomy sector has shown that the need for sustainable packaging solutions is big. End customers are looking for ecological offers and challenge companies to find new solutions.
In partnership with Caffè Spettacolo, we successfully launched a pilot with the wooden cup in autumn 2021 and gathered experience around the drinking experience. We are now entering the next phase of development in this collaboration.
As an interdisciplinary team of engineers, designers and strategists, we know about each other's experience and expertise. These different perspectives drive us to question new things and push boundaries. Biel/Bienne, as a bilingual city and gateway to French and German speaking Switzerland, creates a controversial as well as polarizing environment where new ideas emerge.
Arboloom is a spin-off from the innovation factory Creaholic.
Business & Human Centered Design Expert
Initiator of the Project
Initiator of the Project
Business & Administration
Chief Operating Officer
Chief Executive Officer
Inventor and Initiator of the Project
Advisory Board Member
Shape the future with us
The Arboloom cup is the beginning of a great vision. The wooden cup lays the foundation for further packaging products made of wood. We continuously build on the knowledge and strive for new ambitions.
We are looking for an ecosystem of partners with whom we can carry the vision further.
Do you want to be part of it?
Get in touch with us