August 11, 2025
After more than three successful years, Natalia Röthlisberger stepped down from her role as CEO of Arboloom at the end of July 2025. The reason is a joyful one: Natalia is expecting her first child and plans to dedicate more time to her family after the birth. During her time as CEO, she not only shaped Arboloom strategically but also passionately contributed to the development of a market-ready and sustainable product. Her dedication and foresight played a crucial role in the company's positioning. We extend our heartfelt thanks to Natalia Röthlisberger for her commitment and wish her all the best, much joy, and success in her new role as a mother.
Starting August 1, 2025, Ricardo Krenger will take on the role of CEO. With a degree in business administration, he brings over 10 years of experience in marketing and sales. As a sales professional, he has worked in various fields and companies, with a significant part of his career in the event sector. In Arboloom’s upcoming development phase, Ricardo Krenger will further expand both the strategic and operational sales of the company and bring new impulses with his broad expertise. We are delighted to welcome such a skilled and forward-thinking leader to the team.
About Arboloom
The Arboloom Cup AG pursues the vision of producing the most sustainable cup in the world. The young company, currently with seven employees, specializes in the development, production, and marketing of wooden cups made from high-quality wood veneer. As a licensee of the patents from Arboloom IP, the company utilizes a pioneering technology for manufacturing sustainable wooden packaging. The foundation of this approach includes minimal material transformation, highly efficient wood usage, biodegradability of the products, and short transport routes.
Arboloom Cup AG gained recognition through the introduction of its wooden cups at Wankdorf Stadium, where they are successfully used during home games of BSC YB.
